Occasionally I come across such a wonderfully poor example of how to do business that it’s worth writing about. No names, no pack drill, of course.
Today I was invited to an awards dinner. We’re not nominated, I was just a guest on someone's table.
But it’s actually quite a key event for Nemisys and possibly ipadio, and one that I’ve been considering exhibiting at for a couple of years. So my plan was to pitch up before the drinks reception and check out the exhibition. There was even a stand there using ipadio to do some "live telephone calls to Google Maps" stuff, so they said pop along to see it in action. I was thinking quick photo opp for the blog, Twitpic, even a phlog .... And there were a couple of exhibitors who I’ve been wanting to talk to as potential suppliers too.
To my surprise, I was denied access to the exhibition. Only when I gently pressed the point was I accompanied around. Accompanied. So I couldn’t really have the chats I wanted to with the exhibitors, though I did at least view a largely empty (of visitors, at least) hotel room in Paddington.
We often liken developing an inaccessible web site to building a shop but then barring every 3rd customer. Well now someone has found a way to replicate this. In some ways it's worse - they were charging exhibitors to be there, and wouldn't let a potential customer talk to them!
When they do get in touch to discuss the potential for us to attend next year’s event, it will be interesting to see their reaction to this story!