Now most of our advice covers things that you should do, but occasionally it's also worthwhile ensuring that you DON'T make simple mistakes too. If you are one of our many charity clients running a challenge event this may apply to you.
As you know, the charity fundraising world is highly competitive, nowhere more so than in attracting people to challenge events. I recently met with the people who originated the challenge event market, Classic Tours, to talk with them about ipadio. As I did my homework for the meeting, I came across an old bugbear of mine.
If you are working hard to optimise your site, do not use someone else's boilerplate copy. Make it your own by taking 10 minutes to edit it.
I'll show you what I mean. Click on this link to launch a Google search for the text "At 5895 Mt. Kilimanjaro is one of the largest volcanoes ever to break through ...".
As you can see, lots of people are using exactly the same text, including Barnados, the Meningitis Research Foundation, Heart Research UK, Kids Charity, Warchild, Wellchild, Multiple Sclerosis, Railway Children, Aspire, Parkinson's UK, Asthma UK, Bowel Cancer UK and many, many more.
To save you a click (and because I hope you will all edit your web page and make a liar of me), I've edited the search results page to capture here. I know it's a long image, but there are a lot of you!
Photo/thumbnail of Kilimanjaro by pintaa under Creative Commons, here's the uncropped version too.