Fair warning, this isn't for everyone! But for those of you who are really getting to grips with your analytics, you'll find it a useful technique.
Within the video, I show you how to create an Advanced Segment of people who download a specific document on your web site. This could be particularly useful for those of you who provide downloads for events and want to see if people book in the same visit. Or if your video views are tagged as events, does this help your sales funnels?