Still musing about mobile?

April 4, 2012

By John Duffy

Many of our clients are still undecided about whether or not to develop a mobile version of their site. This example might help you to make the decision.

In February we added a mobile option to BUCS's web site, principally showing their fixtures and results, but also carrying news and events as you would expect. You can see it via your mobile, or via your desktop at

Below you can see the visitor numbers from mobile devices, with a comparison of the 2011-12 season versus the 2010-11 season. The results are startling, and show 2 key factors in a 300% growth in mobile traffic above and beyond the expected growth from the rise in smartphones.

  1. In September, we 'socialised' the site - mobile traffic doubled.

  2. In February, we added the mobile site - traffic trebled.

As references points:

  • In September 2010 (the orange line) BUCS received 2,000 visitors from mobile devices

  • In February 2011 (the blue line) BUCS received 58,000 visits from mobile devices

When you're considering the move to add a mobile version to your site don't focus on the current mobile usage - focus on the potential growth.

BUCS growth in mobile traffic



  • Comment from Nancy Jones, July 23, 2012

    This is very impressive!

  • Comment from John Duffy, July 25, 2012

    Thanks Nancy - we were certainly pleasantly surprised! jd

  • Comment from Jason, November 23, 2012

    Nicely done - scores well, technically. One quick fix - needs an auto-redirect for people visiting the www on a mobile (you can allow the override by visiting the full site from the menu option) > shouldn't expect (or need) people to know 2 URLs??

  • Comment from Andrew, July 23, 2013

    Very impressive, but I totally agree with Jason - an auto-redirect is a must. Mobile optimisation of a website is only full utilised and optimised with an auto-redirect, because few people will type in when they know the site as being A mobile optimised website with an auto-redirect, now that could produce even more impressive stats!

  • Comment from Mike Hanson, November 22, 2013

    well i think now these mobile traffic more than other traffic. Its statics showing that mobile traffic website making more hits with other website.

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