Many of our clients are still undecided about whether or not to develop a mobile version of their site. This example might help you to make the decision.
In February we added a mobile option to BUCS's web site, principally showing their fixtures and results, but also carrying news and events as you would expect. You can see it via your mobile, or via your desktop at m.bucs.org.uk.
Below you can see the visitor numbers from mobile devices, with a comparison of the 2011-12 season versus the 2010-11 season. The results are startling, and show 2 key factors in a 300% growth in mobile traffic above and beyond the expected growth from the rise in smartphones.
- In September, we 'socialised' the site - mobile traffic doubled.
- In February, we added the mobile site - traffic trebled.
As references points:
- In September 2010 (the orange line) BUCS received 2,000 visitors from mobile devices
- In February 2011 (the blue line) BUCS received 58,000 visits from mobile devices
When you're considering the move to add a mobile version to your site don't focus on the current mobile usage - focus on the potential growth.
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