In a recent client meeting with a charity called Vocaleyes we were discussing one of their campaigns, London Beyond Sight. This is a really clever campaign. Famous personalities and (dare I say it) celebrities describe their favourite London landmarks using ipadio, our audio technology.
Vocaleyes then embed the audio to their campaign site at www.vocaleyes.co.uk/londonbeyondsight.
I was gently challenging Vocaleyes to use more of ipadio's bells and whistles to promote the campaign. With a couple of clicks, the famous personalities could be placing the audio on their own web sites and blogs - extending the campaign's reach 10- or 100-fold!
Quick as a flash, my bluff was called. Our own Chairman Mike Brace is one of the broadcasters, and so I was challenged to add his broadcast to our own web site - well here it is!
Do take time to visit London Beyond Sight. It's not just for visually impaired people, you will gain a real insight in to London's most famous landmarks with an interesting personal angle.