Don't mistake a best practice checklist for years of knowledge

February 27, 2015

By John Duffy

Many of our clients are bombarded by 'SEO gurus' who will charge them anything between $100 and $1000 per month to 'guarantee #1 rank in Google'. Of course, they never say which term they guarantee.

Often the approach is the same. They proffer a list of best practice, highlight where we...

Some examples of our mobile sites

October 22, 2014

By John Duffy

We've been talking for several years about the value of mobile-friendly sites.

And now the geekier search engine optimisers are all a-flutter AGAIN, as Google is...

Our Advent Calendar - a sneak peak

October 22, 2014

By John Duffy

Come on - what are Advent Calendars all about if not taking a sneak peak a few days before before you're meant to?

As we mentioned last year, every designer hates the mention of Christmas cards*. And so this year we'll be ringing the changes with an Advent Calendar. And because...

Charities - make time to find an extra 10,000 visitors per month

October 10, 2014

By John Duffy

This is stunning. Many of our charity clients could be receiving 10,000+ visitors from Google Adwords for nothing, other than the time to set up an Adwords campaign. If you meet these criteria, follow the link and apply for your $10,000 per month of free Adwords!

[Pasted from Google's...

A paper for your championships

February 20, 2014

By John Duffy, a championships hash tag, some likely search terms and accounts, and a list if you have one and a bit of knowhow and here we go - your own sports championships 'newspaper' carrying likely Tweets and web content. 

Would make a nice embed for any of our sporting clients...

Be prepared to put your money where your mouth is!

December 19, 2012

By John Duffy

In a recent client meeting with a charity called Vocaleyes we were discussing one of their campaigns, London Beyond Sight. This is a really clever campaign. Famous personalities and (dare I say it) celebrities describe their favourite London landmarks using ipadio, our audio...

Winners of the Suffolk Sports Innovative Project of The Year, sponsored by Nemisys

September 17, 2012

By John Duffy

Winner 2011 - Pub Rugby, Suffolk Coastal DC & Woodbridge Rugby Club

And shame on you for thinking we'd spoil the...

Your site and the search engines

July 31, 2012

By John Duffy

One of the most common questions we're asked is how a site can perform better in search engines - the discipline is called search engine optimisation, or SEO for short.

SEO is the sort of thing where you can always 'do more', and so it's hard to know when to stop or what NOT to suggest!...

Social Media Workshop for Hants CSP

April 23, 2012

By John Duffy

Whenever I give a talk or a workshop I try to make the slide deck available to download. Here's the deck for the Sport Hampshire & IoW County Sports Partnership's conference, held 24 April at The ageas Bowl. I guess that means that I'll never make it to the Rosebowl after all!

If you...

Still musing about mobile?

April 4, 2012

By John Duffy

Many of our clients are still undecided about whether or not to develop a mobile version of their site. This example might help you to make the decision.

In February we added a mobile option to BUCS's web site, principally showing their fixtures and results, but also carrying news and...

A widget for Universities to show their BUCS standings

December 8, 2011

By John Duffy

BUCS (British Universities & Colleges Sports) have just made it easy for any University to embed their BUCS league tables and cup results to their own web site.

It will be easier to show you how this works than to explain. In approximately the time it takes to read this blog entry, I...

Social media guidelines for the FA

October 9, 2011

By John Duffy

Our guidelines designed to help the County FAs with their first few steps in to social media have just hit the presses. Or more accurately, just been made available via the FA's extranet, MyFA.

I'm afraid I can't let you have the full document as it's just for internal FA use, but here's...

Having fun with social media content

July 4, 2011

By John Duffy

Over the last couple of days, I've been with the English Golf Union. We've covered a lot of ground from Google Analytics to search engine optimisation, web content writing to social media.

We had a look at putting together a social media content plan to make sure they take advantage of...

Another Google Fail - +1

June 28, 2011

By John Duffy

Lovely to see Google +1 has launched, have you noticed it yet? It's the little box you can see highlighted in the image here.

But yet again Google has scored an own goal by disadvantaging its Google Apps users. As you can see, Google Apps users can't use Google +1 !! 


Social media and CRM in sport

June 10, 2011

By John Duffy

Yesterday, I ran a couple of workshops at Goodform's Sports CRM Summit 2011. It was an interesting mix of attendees, with delegates coming from professional football clubs (including Man United, FC Barcelona and Swindon Town) along with several national governing bodies. Among other things,...

Search engine optimisation workshop slide set

March 23, 2011

By John Duffy

I've finally got around to tidying up my slide set from our client workshops on search engine optimisation. Obviously you get more out of coming along on the day, but hope this proves useful.

Do also bear in mind that this is a hands on workshop designed specifically for Nemisys clients...

London2012 - turning the "VISA-only" ticket condition to your advantage

March 15, 2011

By John Duffy

Today, many of our sporting clients have been letting the many hundreds of thousands of people who play their sports know that they can now order Olympic tickets from the London2012 site. And reminding them that they can only pay with a...

County Sports Partnerships National Convention

March 13, 2011

By John Duffy

By way of informally launching our Get Active platform, we attended the County Sports Partnerships National Convention. To be honest, attending this sort of event as "exhibitors" is always a little soul destroying. Partly because we...

Initial round up from thupr Social Media Week event

February 12, 2011

By John Duffy

I plan to write up my experiences of my first event organised during Social Media Week as soon as I can, but meanwhile I thought it would be useful to bring together some links in 1 place. I'll add to this post as more links come in to me, so do please email in your photos etc.


Creating rich content? Mark it up well and get more bang for your buck!

February 10, 2011

By John Duffy

You’re putting in all that effort to create content for your social media presence and your web site. That's fantastic, and will help to engage your visitors, clients and followers.

This paper shows you how with a little more effort you can get even better value for all of that...

You are unique, and so is your web site

January 21, 2011

By John Duffy

As you would expect, we test our web sites, applications and email templates for the most common system set ups. I thought it would be interesting to share with you some of the sources we use for this information. I know, I know - "interesting" is pushing it a bit far!


Knowing Nemisys by our clients' Tweets

January 19, 2011

By John Duffy

A quick peruse of Twitter showed that 48 of our web clients Tweet, about 1/3 of them. And so I thought a of the Tweets would give you a good idea of the kind of people we work with.

Unfortunately the embed doesn't work, but click the image to read the paper, or click here <a...

Search engine optimisation 1 - the basics on your site

January 6, 2011

By John Duffy

We spend a good deal of time optimising your web site to ensure you receive a good number of relevant visitors from the search engines. Because the vast majority of our clients prefer to write their own copy, virtually all of this effort goes in to the development of our CMS, and the design,...

An afternoon's hobnobbing with the fitness industry

December 16, 2010

By John Duffy

Last week, we spent a lovely afternoon hobnobbing with the great and the good from the UK fitness industry, courtesy of our friends Promote. It's only when you see so many influential people in a room that you realise how well connected an agency is.

The whole event was fantastically...

Find your sport with Deloitte Parasport

November 25, 2010

By John Duffy

We've just produced some widgets for Deloitte Parasport. The idea is that people who run web sites related to sport can 'pick up' a copy of Parasport's search functionality and signpost their visitors towards clubs and sports in their area.

So what better way to help people find...

Online conferences over 10 years on

November 19, 2010

By John Duffy

It's over 10 years since we ran Autism99, an online conference designed to bring people together to discuss this subject so important to so many people. That's not news, I know. But as Autism2010 draws to a close, I thought I'd take...

Google Analytics: Creating an Advanced Segment from an Event

November 5, 2010

By John Duffy

Fair warning, this isn't for everyone! But for those of you who are really getting to grips with your analytics, you'll find it a useful technique.

Within the video, I show you how to create an Advanced Segment of people who download a specific document on your web site. This could be...

A small boast, and a thank you

October 23, 2010

By John Duffy

I hope you don't mind indulging me for 2 minutes while I relay an email that has just crossed my desk. Not the sort of tub-thumping I'm usually comfortable with, but in this case I had absolutely nothing to do with the project ...! All I'm really doing is making public a thank you to the team...

Launching a new site? Check your analytics goals!

September 28, 2010

By John Duffy

There's always plenty to do when launching a new site, and because things get hectic there are often the same few things which are easy to forget. One of these is to amend your URL-based goals in Google Analytics - you know, the ones we set up on our <a...

A preview of Google Instant

September 7, 2010

By John Duffy

What can I say, Google now shows your search results as you type, and here's a preview.

Go to to turn on for yourself.

I've been pondering the impact that this will have for our clients. What should you...

Do you know your Facebook Page's demographics?

August 31, 2010

By John Duffy

I've just come across yet another study, this time referenced in The Chronicle of Philanthropy, on the rising age of the average social networker.

Whilst it's important to note that Facebook et al are...

One man and his guide dog, an audio diary

August 23, 2010

By John Duffy

One of the things I aim to do on our blog is share with you the interesting projects Nemisys and ipadio are involved with. "Interesting" is a highly subjective view, so you'll quickly get a feel for what makes me tick, and equally whether these snippets are for you!

First up,...

Google Analytics Workshops for Web Site Owners

August 16, 2010

By John Duffy

For several years now, I've been passionate that our clients should understand how their web site is performing. It's good for them (why bother with a job if you don't care that you are succeeding?) and good for Nemisys (so we can see things working too, and how else will you justify further...

Don't use (someone else's) boilerplate copy

August 13, 2010

By John Duffy

Now most of our advice covers things that you should do, but occasionally it's also worthwhile ensuring that you DON'T make simple mistakes too. If you are one of our many charity clients running a challenge event this may apply to you.

As you know, the charity...

Social Media Workshop for University Sports Departments

August 9, 2010

By John Duffy

Short and sweet - the slide deck I used for a Social Media Workshop run jointly with Sue Anstiss of Promote PR. It was good fun, and I am happy to report that none of us needed to use the punchbags hanging up in the room.

Watch this space for more workshops. Or better still, email...

Importing 2 or more blogs in to your Facebook Page notes

July 30, 2010

By John Duffy

If you run a Facebook Page, you will know how useful it is to import your blog in to the Notes tab. But if you run 2 blogs, you can't import 2 feeds in to your Notes tab.

Actually, that's not quite true. This video will show you a work around that you can use to do just...

How successful are your campaigns? Find out with Google Analytics

July 14, 2010

By John Duffy

It’s odd, but "out of the box" Google Analytics only partially reports on how well your promotional campaigns lead to sales. It will tell you how much you sold, but not which products sold. And knowing which products sold in which campaigns is sort of vital to knowing how well...

Protecting your search rankings when replacing a web site

July 14, 2010

By John Duffy

Many of our web development contracts involve replacing old web sites rather than developing web sites on new domains. So what is the best practice when replacing an old web site with a new web site? Specifically, how do we ensure that the valuable incoming links to the old site still benefit...

You can take your business and ...!

July 11, 2010

By John Duffy

Occasionally I come across such a wonderfully poor example of how to do business that it’s worth writing about. No names, no pack drill, of course.

Today I was invited to an awards dinner. We’re not nominated, I was just a guest on someone's table.

But it’s...