Calibre Audio Library site refresh
Much of what we are involved in is digital service delivery, or digital transformation, as well as pure information web sites.
Calibre Audio Library has been a client for many years, and their web site already allowed Members to sign in and manage their preferences for books to listen to.
So when it came time to give Calibre a visual makeover, we also took the opportunity to allow people to join online. The membership application process is quite a complex one, and our challenge was to simplify the process up front, whilst still discovering all of the complex elements once people are committed to the process.
The answer was to take payment as early as possible in the process, and only once payment has been made do we ask the additional 50+ questions needed to deliver a good service to members.
We have also added impact asks to the online donation process - something which will increase the average donation amount.