Icons are a useful navigational cue, and a hugely distracting design side-alley in which you can get (enjoyably) lost forever, but how effective are they at enhancing user experience?
Welcome to design posts
A Practical Brand
Even the smallest organisations benefit from an agreed visual language, but what’s the minimum you’d need to get started and how far should you take it once you’re up and running?
Our branding work for Jeyel's Curry Sauce gets its first airing as we complete designs for the first set of product packaging
Brand On The Run
Brands and time...
Can a logo be timeless? If a brand is good enough should it ever need a refresh? It's hard to imagine how a trademark can be flexible enough to resist the passage of time...
Here's a taste of the work we've begun with Jeyel Curry Sauces: We've developed a monochrome logo which we'll use to develop label designs for the various products. We’ve looked at visual elements of the product itself, I.E. plants, spices, herbs, and other ingredients. Also we explored abstract decorative Indian forms, including the repeated patterns seen, for example, in sk ...
A move into some hot property
We're pleased to be working with Jeyel, a new company based in Staffordshire producing organic, high quality Indian curry sauces, with the emphasis on fresh ingredients and authentic South Indian recipes. We're developing the brand as well as the labeling design for a range of products. Obviously we have had to insist on trying out the sauces so that we better understand them i ...