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Brand and digital development

B.A.D. commissioned Nemisys to review both their visual brand and their digital presence, including a large membership database and membership area.

For the brand work we were tasked with creating a practical suite of brand assets that would take the organisation forward without compromising its heritage. Beginning with a word cloud technique to establish core themes we worked through a range of colour and typographic options. The new brand was applied across a range of media and used to develop a more contemporary look and feel to the new website.

For the digital work, the membership and stakeholders required online access to an extensive set of research resources, so we used prototyping software intensively to map out the distribution of data across the site.  This helped us to work out the best ways of addressing public and professional users.

We have recently completed on the next phase of the website, including upgrading to a responsive format.