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Linkedin Matched Audience Account List File Format

If you use Linkedin for advertising, you'll know how well it works for generating high quality B2B leads. Not cheap, but in terms of results you definitely get what you pay for!

The recent roll out of Linkedin's Matched Audiences to companies without a 5 figure per month spend has brought great benefits too, but not without its frustrations.

If you've spent any time trying to figure out why your CSV upload appears to fail even though it looks perfectly fine, and you know should have more than the minimum 300 companies in (well, less after you've 'matched', but more on how to get a near-perfect match rate in another post), then you are not alone. 

Here's the trick that Linkedin have forgotten to tell us: in the first row in your CSV (cell A1 if you're using a spreadsheet to edit it) all you need to do is add the term "companyname".

Then try again, and what was once an unfathomable mystery (such is Linkedin's 'error reporting'!) should now work. 

Here's a template you can use - Linkedin Matched Audience Account List Upload File Format.

Let me know how you get on!


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